SOCIOCULTURAL ATTITUDES TOWARDS APPEARANCE SCALE (SATAQ)

    The 38-item Sociocultural Attitudes Towards Appearance Questionnaire 3 Revised edition (SATAQ-3R) subscales include pressures, importance, and social comparison, and internalization (TV/Magazine, comparison, and athletics). The scale was validated using two independent samples of college females.  The internal consistency (Cronbach's alpha) for the overall scale is .95.

     This scale is provided free of cost to those who wish to use it for non-commercial (ie, you make no money) purposes.

Citation:
     Thompson, J.K., Van den Berg, P.A.,  Keery, H., Williams, R., Shroff, H. M., Haselhuhn, G.I., & Boroughs, M. (2000, May).  A Revision and Extension of the Sociocultural Attitudes Towards Appearance Questionnaire. Presented at the 9th Annual Conference of the Academy of Eating Disorders, NY, NY.
 
Please read each of the following items carefully and indicate the number that best reflects your agreement with the statement.

Definitely Disagree = 1
Mostly Disagree = 2
Neither Agree Nor Disagree = 3
Mostly Agree = 4
Definitely Agree = 5

1. TV programs are an important source of information about fashion and “being attractive.”        ______
2. I’ve felt pressure from TV or magazines to lose weight.                                                            ______
3. I do not care if my body looks like the body of people who are on TV.                                     ______
4. I compare my body to the bodies of people who are on TV.                                                     ______
5. TV commercials are an important source of information fashion and “being attractive.”              ______
6. I do not feel pressure from TV or magazines to look pretty.                                                       ______
7. I would like my body to look like the models who appear in magazines.                                     ______
8. I compare my appearance to the appearance of TV and movie stars.                                          ______
9. Music videos on TV are not an important source of information about fashion and “being attractive.” ______
10. I’ve felt pressure from TV and magazines to be thin.                                                                   ______
11. I would like my body to look like the people who are in movies.                                                  ______
12. I do not compare my body to the bodies of people who appear in magazines.                              ______
13. Magazine articles are not an important source of information about fashion and “being attractive.”   ______
14. I’ve felt pressure from TV or magazines to have a perfect body.                                                  ______
15. I wish I looked like the models in music videos.                                                                           ______
16. I compare my appearance to the appearance of people in magazines.                                           ______
17. Magazine advertisements are an important source of information about fashion and “being attractive.” ______
18. I’ve felt pressure from TV or magazines to diet.                                                                          ______
19. I do not wish to look as athletic as the people in magazines.                                                         ______
20. I compare my body to that of people in “good shape.”                                                                ______
21. Pictures in magazines are an important source of information about fashion and “being attractive.”   ______      
22. I’ve felt pressure from TV or magazines to exercise.                                                                   ______
23. I wish I looked as athletic as sports stars.                                                                                    ______
24. I compare my body to that of people who are athletic.                                                                 ______
25. Movies are an important source of information about fashion and “being attractive.”                 ______
26. I’ve felt pressure from TV or magazines to change my appearance.                                             ______
27. I do not try to look like the people on TV.                                                                                  ______
28. Movie starts are not an important source of information about fashion and “being attractive.”    ______
29. Famous people are an important source of information about fashion and “being attractive.”     ______
30. I try to look like sports athletes.                                                                                                  ______